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Where once there was dark lighting, loud music, and heavily scented interiors, there is now a friendlier, better lit, calmer …
Abercrombie & Fitch Tries on a New Attitude: Friendly
07 Tuesday Feb 2017
Category Archives: Chapter 06: Retail Market Strategy
China’s Deteriorating Retail Distribution System
01 Wednesday Feb 2017
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According to the analysis in this article, China represents a “two-speed market.” In some product categories, sales are vast and …
eBay Makes Bid for Younger Shoppers with Revamped Image
30 Monday Jan 2017
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For Millennials, who never really knew a world in which they could not buy products online, easily and quickly, the …
Macy’s to Close 100 Stores as E-Rivals and Discounting Hit Legacy Retailers
21 Friday Oct 2016
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For years, as competitors like Sears and JCPenney struggled, Macy’s has provided the example to emulate. With its strong customer …
Patagonia’s Balancing Act: Chasing Mass-Market Appeal While Doing No Harm
10 Monday Oct 2016
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Hikers, adventurers, and even just folks who want a good jacket have long trusted Patagonia to provide high-quality gear that …
Can Starbucks Sell Espresso Back to Italians?
22 Monday Aug 2016
Posted in Chapter 06: Retail Market Strategy
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The 74th country in which Starbucks will open shops is also the first place that anyone ever had the idea …
Do Vertical Retails Have a Customer Engagement Edge?
12 Friday Aug 2016
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What enables retailers to engage their customers? Apparently, it entails selling a single, owned brand in dedicated stores, also known …
IKEA’s India Bet Runs into Thicket of Rules
23 Monday May 2016
Posted in Chapter 06: Retail Market Strategy
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India has undergone a substantial and serious process of economic liberalization, allowing foreign countries to enter with far more latitude …
These Direct-to-Consumer Brands Are Disrupting the Beauty Industry
13 Friday May 2016
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Many brands of beauty products have literally been around for centuries, following a business model that has not changed very …
Instagram and Pinterest Are Killing Gap, Abercrombie, & J. Crew
11 Wednesday May 2016
Tags
Abercrombie, Customer Buying Behavior, Instagram, J. Crew, Pinterest, Retail Market Strategy, The Gap
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According to one retail innovation analyst and “Generation Z expert,” for young consumers today, “if it’s not shareable, it didn’t …
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