13 Wednesday Nov 2024
Posted in Chapter 06: Retail Market Strategy
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Western fast-food chains once dominated the casual dining landscape in China. The opening of a KFC in a Chinese city …
11 Monday Nov 2024
Posted in Chapter 06: Retail Market Strategy
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Faced with the vast choices on most coffee shop menus—orange creamsicle Frappuccinos, pink drinks, and pumpkin spice lattes, to name …
29 Monday Jul 2024
22 Monday Jul 2024
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Pop quiz (but it’s an easy one): What is Walmart’s pricing strategy? If you answered “low prices,” you get credit. …
13 Monday May 2024
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The Canadian tuxedo refers to the risky but sometimes fabulous fashion choice to put denim on top of denim. Not …
06 Monday May 2024
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What happens when an ethical brand gets bought by an international conglomerate? Anecdotal evidence suggests that such mergers often make …
25 Monday Mar 2024
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A conventional segmentation approach for skincare and beauty brands relies on consumers’ current needs. People with dry skin get targeted …
22 Thursday Feb 2024
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Talk about being stuck between the Scylla and Charybdis. Retailers love it when shoppers buy more; it’s a central goal …
15 Thursday Feb 2024
Posted in Chapter 06: Retail Market Strategy
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Most of the time, these abstracts refer to how retailers are experimenting with and implementing exciting, cutting-edge technology to transform …
18 Thursday Jan 2024
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How can a company known for its $1.50 hotdogs also make a mark by selling gold bars? For Costco, the …
