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CVS is working hard to develop more strategic personalization efforts with its ExtraCare customers. CVS recently announced that it will …
For CVS regulars, Ads Tailored Just for Them
14 Tuesday Jan 2014
Category Archives: Chapter 11: Customer Relationship Management
DIY Chain Tests Variable Pricing
18 Wednesday Dec 2013
B&Q is the U.K.’s largest home improvement and garden center retailer. B&Q recently announced that it will begin testing variable …
Is From Store Shipping the Future of Brick-and-Motor Stores?
04 Monday Nov 2013
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Retailers are taking drastic measures to compete with Amazon. One strategic initiative, known as Ship from Store, turns store locations …
AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination
01 Tuesday Oct 2013
Tags
Amazon, Customer Relationship Management, Multichannel Retailing, Retail Market Strategy, Supply Chain Management
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Jeff Bezos dominates a room when he enters, with an explosive voice, boisterous manner, and complete look of total confidence. …
Shaw’s Drops it’s Loyalty Cards
24 Tuesday Sep 2013
In the beginning of the summer, Shaw’s supermarkets in New England greeted customers at the door and asked them to …
Restaurants are Turning to Loyalty Reward Apps to Lure Customers
05 Thursday Sep 2013
Restaurants used to use loyalty programs as a tool for promoting repeat visits; now restaurants are supplementing these programs by …
REI is Now Limiting Returns to One Year
21 Wednesday Aug 2013
REI’s generous return policy has earned it the nickname “Rental Equipment, Inc.” For years customers have taken advantage of the …
Using Data to Stage-Manage Paths to the Prescription Counter
14 Wednesday Aug 2013
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Most retailers, in order to stay competitive, are mining data to understand what customers want and how to get them …
Beyond The Tablet
07 Wednesday Aug 2013
Tags
Customer Relationship Management, Food Industry, Information Systems, Managing the Store, Supply Chain Management, tablets
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Technology is infiltrating almost every component of consumers’ daily lives. Almost one in three Americans owns a tablet and most …
How Can Retailers Gain the Loyalty of Millennials?
15 Wednesday May 2013
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Millennials, people between the ages of 15-34, spend about $600 billion a year. Retailers are scrambling to develop loyal relationships …
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