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Childhood obesity is a serious and global problem. For parents, shopping with hungry kids who demand sugary snacks sometimes might …
Does It Pay for Grocers to Give Free Fruit to Kids?
27 Wednesday Apr 2016
Category Archives: Chapter 11: Customer Relationship Management
How Do Video Contests Help Retailers?
25 Monday Apr 2016
Tags
Customer Relationship Management, Dunkin Donuts, Foot Locker, The Container Store, Video Contests
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For those who have always wanted to star in a major advertising campaign, but are not quite willing to give …
Staples’ New Digital Tool to Help Small Biz
02 Wednesday Mar 2016
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With its Quick Wins app, Staples is hoping to reach out to the small business owners who shop at its …
Fashioning a Winning Strategy: The Top 5 Trends for Apparel Retailers in 2016
29 Monday Feb 2016
Tags
Customer Relationship Management, Customer service, Managing Merchandise Planning, Store Layout, Types of Retailers
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According to a company that works closely with retailers to predict new trends and customer demands, the new year will …
Under Armour Seeks Deep Understanding of Customer Fitness
25 Thursday Feb 2016
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The expanding uses of fitness tracking devices by consumers have not gone unnoticed by firms seeking to market to them. …
Why Companies Need Their Consumers to ‘Love’ Them
30 Friday Oct 2015
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When your friend gushes, “Oh my gosh, I love my new iPhone more than I love my family,” you laugh. …
The Retailer’s Guide to Big Data
18 Monday May 2015
Retailers can gather, analyze, and use more detailed and extensive customer information than ever before. But should they? Recent events …
Why Luxury Retailers Should Watch Whole Foods’ New Loyalty Rewards Pilot
26 Thursday Feb 2015
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Many grocery retailers maintain loyalty programs that offer discounts on certain items or cash back on related fuel purchases. But …
Should Chronic Returners Be Banned?
14 Tuesday Oct 2014
The responses of retailers to customers who return frequently or in large volumes vary widely. Some continue to embrace the …
How Airlines Mine Personal Data In-Flight
17 Monday Feb 2014
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Airlines have finally invested in technology that allows them to use the tremendous amount of customer data that they already …
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