05 Friday Oct 2018
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Feedback from customers is undeniably valuable, but crowdsourcing efforts often appear disorganized or involve a single initiative, such that their …
12 Tuesday Sep 2017
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In the service economy, every retailer needs to sell more than just the products on its shelves. For home improvement …
27 Thursday Jul 2017
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Disappointed with the performance of its existing credit card and in-store loyalty programs, Macy’s is planning to roll out a …
04 Sunday Jun 2017
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For the loyalty program at Sally Beauty, everything starts with an email address. It may end up with consistent customer …
06 Thursday Apr 2017
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Taking inspiration from rock stars throughout history, Zappos has decided to haul a 40-foot shipping container around the country to …
27 Monday Feb 2017
Tags
Customer Relationship Management, Multichannel Retailing, Online Reviews, Retail Communication Mix
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Good, clear communication is necessary in any communication channel, and that holds for review sites as much as for any …
24 Tuesday Jan 2017
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In addition to providing retail and repair services, Apple has a new goal in mind for its retail stores: provide …
27 Thursday Oct 2016
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Can a loyalty program work if it doesn’t exhibit loyalty itself? That’s the question observers are asking about the Australian …
12 Friday Aug 2016
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What enables retailers to engage their customers? Apparently, it entails selling a single, owned brand in dedicated stores, also known …
10 Wednesday Aug 2016
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Faced with a major health crisis, Chipotle responded by promising that it was improving its safety standards and assuring customers …
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