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Once upon a time, Starbucks introduced all of America to cappuccinos. Now the coffee behemoth wants to do the same …
Starbucks Wants to Sell You NFTs
02 Wednesday Nov 2022
Category Archives: Chapter 11: Customer Relationship Management
Rewarding Big Mac Buying: Emerging Insights into McDonald’s Planned Loyalty Program
12 Monday Apr 2021
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Other fast-food retailers do it. And in other countries, McDonald’s does it too. But for the first time in the …
Modern Last Mile Options: Getting Products into Customers’ Hands in Novel and Varied Ways
29 Monday Mar 2021
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The proverbial last mile in supply chains—which refers to the point that the product transfers from the retailer’s possession to …
Subscribing to an Alternative Business Model: The Pandemic-Era Promise of Retail Subscription Services
07 Monday Sep 2020
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The subscription business model has steadily spread, moving away from traditional print publications and toward such market sectors as clothing, …
Raising a Community Focus in Nike’s New Rise Store Concept
03 Thursday Sep 2020
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There are Nike stores, and then there are Nike stores. But regardless of whether you visit a House of Innovation, …
They See You When You’re Shopping
18 Tuesday Feb 2020
Tags
Customer Buying Behavior, Customer Relationship Management, Customer service, Luxury, Online retailing, Powerfront
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When visitors to luxury brand websites put a product in their shopping cart, the retailer wants to respond right away, …
Sears Went into Bankruptcy—But Its Lavish Rewards Program Won’t Quit
09 Thursday May 2019
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Retail loyalty programs are designed to keep shoppers coming back to the same stores, making repeat purchases, and remaining loyal. …
What Will ‘A New Standard for Green Retail’ Mean for Starbucks’ Results?
07 Wednesday Nov 2018
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By 2025, Starbucks plans to have 10,000 “Greener Stores” in operation, each of them relying completely on renewable energy sources. …
Why Walmart Shoppers Are Finding More Items ‘Out of Stock’
31 Wednesday Oct 2018
When Walmart bought Jet.com, it was clear that its ecommerce operations would change. In the latest shift, it has redefined …
The Prime Effect: How Amazon’s Two-Day Shipping Is Disrupting Retail
22 Monday Oct 2018
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In a sense, retailing has become an arms race, in which enhanced services are the weapons of mass customer satisfaction. …
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