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QR is short for Quick Response. QR codes are used to take a piece of information from a transitory media …
Top 30 QR code uses
27 Wednesday Feb 2013
Rivals Object to Walmart Ads
25 Monday Feb 2013
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Last year Walmart launched an aggressive promotional campaign that claimed it had better prices than some of its competitors. This …
HSN evolves and thrives under CEO Grossman
23 Saturday Feb 2013
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Mindy Grossman is CEO of HSN (Home Shopping Network). She came to the company in 2006 after rebranding Ralph Lauren. …
BrainTrust Query: Should Restaurants Change Prices By the Hour?
21 Thursday Feb 2013
Posted in Chapter 14: Retail Pricing
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An empty table is lost revenue for a restaurant. In order to capitalize on hourly changes in demand, many restaurants …
Return to the City: Renewal of Inner City Retail Stores
19 Tuesday Feb 2013
Posted in Chapter 08: Retail Locations
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In the 1970’s and 1980’s, there was a great urban flight as families moved from urban town centers into the …
7-Eleven Shifts Focus to Healthier Food Options
17 Sunday Feb 2013
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7-Eleven convenience stores are best known for Big Gulps, Slurpees, and nachos. 7-Eleven is now revamping its strategy to appeal …
Retailers Try to Adapt to Device-Hopping Shoppers
15 Friday Feb 2013
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Last year, visits to e-commerce sites and mobile apps on tablets and smartphones doubled. In addition, the size of the …
Now on Twitter: Holiday Shopping Deals
13 Wednesday Feb 2013
Posted in Chapter 15: Retail Communication Mix
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Twitter was the go-to social media platform for many retailers during the most recent holiday season. For example, during the …
Variable Online Pricing Gaining More Attention
11 Monday Feb 2013
Posted in Chapter 14: Retail Pricing
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Many retailers, like Staples, Home Depot, and Rosetta Store, are now offering different prices to different consumers based on the …
British Store Has Figured Out How To Make Men Like Shopping
09 Saturday Feb 2013
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Typically, retailers have assumed that most men hate shopping. Hointer, a high-tech men’s clothing retailer located in Seattle, but based …
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