25 Monday Mar 2013
Posted in Chapter 15: Retail Communication Mix
Banana Republic is spreading the love with its recent marketing campaign. During Valentine’s Day, Banana Republic partnered with Match.com to …
21 Thursday Mar 2013
Posted in Chapter 15: Retail Communication Mix
The Super Bowl, is one of the most watched television events in the world, and also a major eating event …
19 Tuesday Mar 2013
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Critics of Walmart have long charged the company with not paying employees enough and selling too many items made in …
17 Sunday Mar 2013
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In fall of 2012, India announced a relaxation in its foreign investment rules. Global retail giant, Walmart, set out …
14 Thursday Mar 2013
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Glassdoor’s Annual Best Place to Work study ranked REI as one of the best places to work. The top-50 list …
12 Tuesday Mar 2013
Tags
Amazon, Customer Relationship Management, Customer reviews, Online retailing, Retail Communication Mix, Retail Market Strategy
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Customer reviews of books available for sale on Amazon are becoming attack weapons that can severely impact the sales and …
10 Sunday Mar 2013
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Many retailers rely on their loyalty programs to retain their most frequent shoppers. However, a recent survey by Edgell Knowledge …
08 Friday Mar 2013
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Barclay’s estimates that Barnes & Noble will have a cumulative three year loss of around $700 million. While Barnes & …
06 Wednesday Mar 2013
Posted in Chapter 06: Retail Market Strategy
Tags
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Starting in March, Target will begin its first efforts at global expansion outside of the United States by opening the …
04 Monday Mar 2013
Although e-commerce continues to grow and innovate at a blistering rate, there are many customers who still want to shop …
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