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Advertisers are realizing that they have to respond to customers who use both smartphones and tablets, as many customers use …
Marketers Keep Up with Divergent Behavior on Smartphones and Tablets
14 Saturday Sep 2013
Family Dollar Gains Market Share, but Profit Suffers
12 Thursday Sep 2013
Posted in Chapter 02: Types of Retailers
Family Dollar Stores announced that it is gaining market share because of its broad appeal to budget-conscious customers who spend …
How Can Retailers Make Checkout Waits More Bearable?
10 Tuesday Sep 2013
Posted in Chapter 18: Customer Service
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Many retailers use service quality as a predictor of future growth and market share. One way that retailers can increase …
Walmart vs. Amazon in Online Groceries: Who Has the Edge?
08 Sunday Sep 2013
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In the grocery business, online grocery sales account for only 1% of the $568 billion market. Both Walmart and Amazon …
Restaurants are Turning to Loyalty Reward Apps to Lure Customers
05 Thursday Sep 2013
Restaurants used to use loyalty programs as a tool for promoting repeat visits; now restaurants are supplementing these programs by …
Retailers Take Bangladesh Safety Matters Into Their Own Hands
03 Tuesday Sep 2013
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Retailers are taking a more proactive role in monitoring the safety initiatives at factories in Bangladesh. The factory collapse in …
J.C. Penney to End Johnson-Era Sales Force Hide-And-Seek
27 Tuesday Aug 2013
When Ron Johnson left Apple to work for J.C. Penney, he tried to replicate the cool, hip feeling of Apple …
Do Beauty Consultants Make Sense for Target?
23 Friday Aug 2013
Posted in Chapter 18: Customer Service
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Target is expecting to roll out its Beauty Concierge program to over 200 stores this summer. It was recently introduced …
REI is Now Limiting Returns to One Year
21 Wednesday Aug 2013
REI’s generous return policy has earned it the nickname “Rental Equipment, Inc.” For years customers have taken advantage of the …
The Distateful Side of Social Media Puts Advertisers on Their Guard
19 Monday Aug 2013
Posted in Chapter 15: Retail Communication Mix
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In late May of this year, Facebook found itself at a crossroads with advertisers and its users. Feminist groups lobbied …
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