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When shoppers with smartphones can access virtually any retail store they want from their homes, offices, or schools, getting them …
Reinventing the Mall
14 Monday Jul 2014
Social Media Fail to Live Up to Early Marketing Hype
10 Thursday Jul 2014
Posted in Chapter 15: Retail Communication Mix
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When it comes to using social media to appeal to customers, marketers are starting to realize that more is not …
Online Retailers Are Selling More than Just Stuff; They’re Selling Eyeballs and Audiences
08 Tuesday Jul 2014
Posted in Chapter 15: Retail Communication Mix
In the early days of e-commerce, retailers worried about including too many ads on their sites, for fear that annoyed …
Retailer Target Lost Its Way Under Ousted CEO Gregg Steinhafel
03 Thursday Jul 2014
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In its heyday, Target distinguished itself from its competitors not by offering the lowest prices or the widest offerings but …
After Bribery Scandal, High-Level Departures at Walmart
01 Tuesday Jul 2014
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Detailed criminal allegations against Walmart, indicating that it engaged in illicit and potentially illegal bribery in its efforts to expand …
Amazon Escalates Its Battle Against Publishers
27 Friday Jun 2014
Posted in Chapter 13: Buying Merchandise
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Who knew that the cultured world of literary retailing could start to look so much like a soap opera, filled …
It’s the Age of the Millennial: What that Means for Retail
24 Tuesday Jun 2014
Posted in Chapter 05: Customer Buying Behavior
Just when retailers had figured out how to appeal to the huge target market of Baby Boomers, along came their …
Quirky, Cult-Like, Aspirational, but Affordable: The Rise and Rise of Trader Joe’s
20 Friday Jun 2014
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The employees are wearing tropical shirts, the product labels feature puns and silly rhymes, and the manager goes by “Captain.” …
Monoprice Booms as Amazon for e-Stuff
18 Wednesday Jun 2014
The e-commerce retailer Monoprice has one primary goal: source and sell electronic accessories and equipment at the lowest cost possible. …
Retail Lessons for Today, Learned from PBS’ Mr. Selfridge
16 Monday Jun 2014
Posted in Chapter 06: Retail Market Strategy
Sometimes art imitates life, and sometimes, life should imitate that art. The Masterpiece Classics series Mr. Selfridge recounts the true …
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