28 Tuesday Oct 2014
The ubiquity of smartphones and the expansion of e-commerce were supposed to have clear effects on consumers’ showrooming behaviors: They …
24 Friday Oct 2014
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Walmart is a savvy observer of national trends. For example, it recently noted two parallel and prominent developments: First, the …
22 Wednesday Oct 2014
Posted in Chapter 13: Buying Merchandise
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As the largest e-commerce site in China (and after its recent initial public offering, one of the most valuable companies …
20 Monday Oct 2014
Posted in Chapter 06: Retail Market Strategy
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Among young consumers, the primary method to express individuality, status, and a fashionable image has long been through clothing. They …
16 Thursday Oct 2014
Posted in Chapter 02: Types of Retailers
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Why, after multiple quarters of sales losses and widespread assumptions of their demise, are department stores still a force to …
14 Tuesday Oct 2014
The responses of retailers to customers who return frequently or in large volumes vary widely. Some continue to embrace the …
08 Wednesday Oct 2014
Posted in Chapter 14: Retail Pricing
When Dollar General offered to merge with Family Dollar, the monetary values involved were a lot higher than what customers …
06 Monday Oct 2014
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The latest supply chain trend seems just a little too similar to an old and not particularly successful trend for …
02 Thursday Oct 2014
Posted in Chapter 06: Retail Market Strategy
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Speed and distinctiveness. These are the new keys to selling to adolescent customers. Rather than sporting similarly logoed shirts and …
18 Thursday Sep 2014
Posted in Chapter 05: Customer Buying Behavior
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As Millennials—defined as those born between the early 1980s and early 2000s—emerge as the largest age cohort, retailers continue to …
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