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Modern retailers need an omnichannel strategy to remain competitive. But can they afford it? According to a recent survey, only …
04 Thursday Jun 2015
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Modern retailers need an omnichannel strategy to remain competitive. But can they afford it? According to a recent survey, only …
28 Thursday May 2015
Posted Chapter 08: Retail Locations
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To locate their stores in popular malls, retailers pay mall operators rent, which usually reflects its sales per square foot. …
26 Tuesday May 2015
Female professionals love Kate Spade’s simple, fun image—but only if carrying one of the brand’s bags also makes a clear …
22 Friday May 2015
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The euro is lower than it has been in over a decade. As a result, for Asian shoppers seeking Italian …
20 Wednesday May 2015
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Target has two main goals for its near future: appeal to Millennial customers instead of just their parents and distinguish …
18 Monday May 2015
Retailers can gather, analyze, and use more detailed and extensive customer information than ever before. But should they? Recent events …
14 Thursday May 2015
Posted Chapter 14: Retail Pricing
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Despite the cautionary tales offered by JCPenney and Abercrombie & Fitch—both of which suffered severe consumer backlash for their decision …
12 Tuesday May 2015
Grocery customers continue to demand more convenience and ease in their shopping. Grocery retailers have responded in various ways, as …
08 Friday May 2015
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Every company must balance the extent to which it wants to make improvements of any kind against the costs of …
06 Wednesday May 2015
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Grocery retailers have learned to promote their fresh options, from fruit and vegetables to freshly baked bread to deli options …
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