After years of watching users express their deep desire to purchase and obtain products highlighted on their sites, the social …
Social Sites Move to Boost Retail Sales
01 Tuesday Sep 2015
Was Service Merchandise Ahead of Its Time?
07 Tuesday Jul 2015
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Many readers may be too young to remember Service Merchandise, a chain of approximately 400 retail stores that disappeared around …
Retailers Duke It Out for Hispanic Shoppers’ Dollars
03 Friday Jul 2015
Posted in Chapter 15: Retail Communication Mix
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In the United States, the cohort of Hispanic consumers has emerged as one of the most prominent, growing, and appealing …
Stepping Back in Time to Re-Imagine the Future of Malls
30 Tuesday Jun 2015
Posted in Chapter 08: Retail Locations
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After a good run of several decades, the traditional mall appears to be giving way to a different concept—though calling …
Amazon, Google, and More Are Drawn to Home Services Market
25 Thursday Jun 2015
Posted in Chapter 18: Customer Service
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Approximately 85 million customers buy items from Amazon that require some sort of installation or construction, from large screen televisions …
Convenience Can Be Emotional: Lessons from Walgreens CMO Sona Chawla
22 Monday Jun 2015
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At Walgreens, convenience is key. But as Walgreens’ chief marketing officer explains, the meaning of convenience is both more expansive …
Toys ‘R Us focuses on Giving Customers a Fun In-Store Experience
18 Thursday Jun 2015
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The TRU Transformation initiative, which Toys ‘R Us has undertaken in its effort to shore up sagging sales and redefine …
Balance of Power Shifts in Groceries
16 Tuesday Jun 2015
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In the grocery supply chain, the dish has run away with the spoon, leaving the fork scrambling to match their …
Retailers Are Under Fire for Work Schedules
11 Thursday Jun 2015
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In New York and several other states, laws in place require that employers provide their workers with advance notice of …
Local Approach Works for Whole Foods
09 Tuesday Jun 2015
Posted in Chapter 13: Buying Merchandise
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Retailing research and theory offers a clear prescription: Localization is a good thing, enabling retailers to match the needs and …
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