Every year, thousands of consumers set aside a little extra money so that they can grab a box (or two, …
Girl Scout Cookies Are More Expensive Than Ever
09 Thursday Nov 2023
Posted in Chapter 14: Retail Pricing, Retail Tidbits
When Should Retailers Disclose Food and Beverage Information?
07 Tuesday Nov 2023
When and to what extent are food retailers liable for ensuring that consumers know precisely what is in the food …
A Single Stop for Beauty and Joy: Ulta’s The Joy Project
02 Thursday Nov 2023
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Beauty brands have to walk a fine line. They need consumers to be worried enough about their looks that they …
Does a Minimum Wage Matter Anymore?
31 Tuesday Oct 2023
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For nearly 20 years, the federal minimum wage has remained the same in the United States: $7.25 per hour. As …
How Much Will Travelers Pay to Sit Far Away from Screaming Babies?
26 Thursday Oct 2023
Posted in Chapter 14: Retail Pricing
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Once boarded and waiting for the other passengers to find their seats, nearly every airline traveler starts their own silent …
What Can Retailers Do About Retail Theft?
24 Tuesday Oct 2023
Tags
Home Depot, INFORM Consumers Act, Managing the Merchandise Planning Process, Retail Theft, Walmart
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Inventory shrink is a broad category, referring to all the losses that retailers suffer due to mistakes, employee fraud, and …
Try Now, Buy Later? Expanding Attempts to Leverage In-Store Sampling Tactics
19 Thursday Oct 2023
Posted in Chapter 06: Retail Market Strategy
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Be honest: How many times, when your monthly budget just wasn’t going to last to cover all your meals, have …
Some Really Big Shoes to Fill: How Whole Foods’ New CEO Imagines the Post-John Mackey Retail World
17 Tuesday Oct 2023
Posted in Chapter 06: Retail Market Strategy
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John Mackey, the charismatic, compelling conscious marketer who came up with the concept of Whole Foods, ultimately ran the grocery …
No More Free Refills? McDonald’s Attributes the Shift to Changing Consumer Behavior
12 Thursday Oct 2023
Posted in Chapter 05: Customer Buying Behavior
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If no one comes in the store, does the store still need to offer in-person benefits, like free refills? At …
Maize, Robin’s Egg Blue, Raw Sienna, and Cerise in a Vase: A Product Line Extension by Crayola
10 Tuesday Oct 2023
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The colors included in its standard 64-crayon box might have shifted a little over time, but the perception of Crayola …