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Here’s a quick question: If you could make a $10 investment and increase your retail sales by an estimated 75 …
Pokémon Go Showcases Potential of Augmented Reality in Retail
22 Thursday Sep 2016
Retail Tidbit: Startups Try to Put Remote E-Commerce Customers on the Map
21 Wednesday Sep 2016
Posted in Retail Tidbits
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In developed nations, the well-structured infrastructure offers clear and specific addresses for each home and business. But in underdeveloped areas, …
What’s Holding Back Scan & Checkout?
20 Tuesday Sep 2016
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Long-standing promises and visions suggest that someday, consumers will be able to walk through grocery stores, scan items as they …
Walmart and P&G: A $10 Billion Marriage Under Strain
25 Thursday Aug 2016
Posted in Chapter 13: Buying Merchandise
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When asked to comment on their relationship, representatives from Procter & Gamble (P&G) and Walmart have similarly polite responses, citing …
Can Starbucks Sell Espresso Back to Italians?
22 Monday Aug 2016
Posted in Chapter 06: Retail Market Strategy
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The 74th country in which Starbucks will open shops is also the first place that anyone ever had the idea …
Penny-Pinching Millennials Are Keeping the Coupon Alive
18 Thursday Aug 2016
Posted in Chapter 15: Retail Communication Mix
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The practice of couponing is alive and well; it even is bigger and better than traditional forms that required people …
SoHo’s Gilded Home Store: Where Money Flows Like Water
16 Tuesday Aug 2016
Posted in Chapter 05: Customer Buying Behavior
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Consumers can test cosmetics, try on pants, and lie on mattresses for a few moments before purchasing them, and such …
Do Vertical Retails Have a Customer Engagement Edge?
12 Friday Aug 2016
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What enables retailers to engage their customers? Apparently, it entails selling a single, owned brand in dedicated stores, also known …
Loyalty: It’s More than Free Burritos
10 Wednesday Aug 2016
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Faced with a major health crisis, Chipotle responded by promising that it was improving its safety standards and assuring customers …
Walmart Tests Matching Prime Delivery Speed
08 Monday Aug 2016
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Consumers who simply cannot wait to have their purchases delivered from their favorite online retailer have a couple of notable …
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