20 Friday Jan 2017
Posted in Chapter 02: Types of Retailers
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Millennials are shaking up the grocery world with their champagne tastes and beer budgets. Traditional grocers need to take heed, …
18 Wednesday Jan 2017
Posted in Chapter 13: Buying Merchandise
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Soon your favorite Target store may be sprouting something new: leafy green vegetables, potatoes, beetroot, and zucchini. Target’s Food + …
16 Monday Jan 2017
Posted in Chapter 15: Retail Communication Mix
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Walmart has taken some unprecedented steps in recent years, from energy efficiency initiatives to wage increases to employee training initiatives. …
12 Thursday Jan 2017
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Do you always get what you pay for? Walmart decided to see if the old adage was true when applied …
11 Friday Nov 2016
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For the fashion rental retailer Rent the Runway, getting a customer’s order right is critical on multiple levels. Most customers …
09 Wednesday Nov 2016
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In this think piece, the author offers his views on where retail stores are today, and why. Tracing the development …
07 Monday Nov 2016
Posted in Chapter 14: Retail Pricing
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When a brand puts its products in a retail store that it doesn’t own, it cannot control the prices that …
04 Friday Nov 2016
Posted in Chapter 14: Retail Pricing
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In a recent academic study of pricing techniques for Major League Baseball (MLB) games, researchers suggest that rather than creating …
02 Wednesday Nov 2016
Posted in Chapter 13: Buying Merchandise
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When McDonald’s started putting Step-It trackers into Happy Meals, the idea was to help its young consumers be healthier. Instead, …
31 Monday Oct 2016
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For retailers that want to offer a vast assortment of product options through their online channels, inventory management represents a …
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