People who tune into the Super Bowl might be classified into two main groups: sports fanatics who are determined to …
Beyond Football: This Year’s Trends in Super Bowl Advertisements
19 Monday Feb 2024
Posted in Retail Tidbits
Once the Technology of the Future, Self-Checkout Is Becoming a Burden of the Past
15 Thursday Feb 2024
Posted in Chapter 06: Retail Market Strategy
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Most of the time, these abstracts refer to how retailers are experimenting with and implementing exciting, cutting-edge technology to transform …
Anne Klein & Macy’s Open Joint Pop-Up Shop in SoHo
08 Thursday Feb 2024
Posted in Chapter 09: Retail Site Location
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Among the many fashion and toy brands owned by Macy’s, Anne Klein is one of the most recently acquired. But …
Paying for Bells and Whistles When All You Want Is a (Free) Phone
01 Thursday Feb 2024
Posted in Chapter 14: Retail Pricing
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Especially around the holiday season, consumers are often inundated with promotional offers from mobile service providers, promising them the latest …
Do Consumers Really Want Grocery Delivery? If They Do, Amazon Is Determined to Make It Happen
25 Thursday Jan 2024
Posted in Chapter 07: Financial Strategy
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Ideas, innovations, and experiments for effective grocery delivery have been cropping up for decades at this point. The conventional wisdom …
Costco’s Appeal Is as Good as Gold—Literally
18 Thursday Jan 2024
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How can a company known for its $1.50 hotdogs also make a mark by selling gold bars? For Costco, the …
What If the Pricing Promotion Is Too Popular? Ask Red Lobster
11 Thursday Jan 2024
Posted in Chapter 14: Retail Pricing
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By pricing popular items at very low levels, retailers might succeed in enticing consumers into their stores, where they tend …
The Future of Retail: Some Predictions
04 Thursday Jan 2024
Delivering Pizza, Along with Profits, through Domino’s Franchise-Based Supply Chain
21 Thursday Dec 2023
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An excessively simple depiction of the supply chain for Domino’s Pizza might acknowledge that store operators purchase raw material (dough, …
It’s a Vibe—and Shopping Muse Can Help Shoppers Find It
14 Thursday Dec 2023
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Some styles and trends are easy to explain—maybe you want 1990s-inspired high-waisted jeans paired with a classic oxford shirt for …