28 Tuesday May 2019
Posted in Chapter 18: Customer Service
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Macy’s has had its share of well-publicized struggles, but the storied retailer is not going anywhere without a fight. In …
23 Thursday May 2019
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Imagine you need batteries. You’re a modern consumer, so of course, you turn to Amazon to order them and have …
21 Tuesday May 2019
Posted in Chapter 07: Financial Strategy
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Hashtag moments are both a boon and a bane for fashionable brands. The phrase refers to consumers’ desire to access …
15 Wednesday May 2019
Posted in Retail Tidbits
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The KonMari cultural phenomenon—in which tidying expert Marie Kondo shows people how to keep their homes tidy and clutter-free—has taken …
09 Thursday May 2019
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Retail loyalty programs are designed to keep shoppers coming back to the same stores, making repeat purchases, and remaining loyal. …
07 Tuesday May 2019
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The recent and ongoing evolution of Amazon’s experiments with omnichannel retailing, as it moves out of cyberspace and into various …
02 Thursday May 2019
Posted in Retail Tidbits
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The KonMari cultural phenomenon—in which tidying expert Marie Kondo shows people how to keep their homes tidy and clutter-free—has taken …
29 Monday Apr 2019
Posted in Chapter 13: Buying Merchandise
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When it comes to office wear, the trends are inescapable: Once businesspeople were expected to wear only tailored suits. Then …
25 Thursday Apr 2019
Posted in Chapter 14: Retail Pricing
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Dynamic pricing offers great promise. It ensures that consumers get the lowest price if they are willing to sacrifice some …
22 Monday Apr 2019
Posted in Retail Tidbits
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In the fashion industry, the power of the halo effect has remained nearly unquestioned: Fashion brands introduce cutting-edge, daring looks …