It might sound strange, in the e- and mobile commerce era, to hear the Walmart CEO claim that bigger stores …
For Walmart, It’s the Supercenters, Stupid
16 Monday Mar 2020
Posted in Chapter 06: Retail Market Strategy
Managing the Sales Force and the Merchandise at Old Navy
12 Thursday Mar 2020
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As Old Navy works to make it easier for consumers to buy, the jobs performed by the employees tasked with …
Avoiding Labor Laws by Using Technology to Replace Human Cashiers
10 Tuesday Mar 2020
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Through decades of effort by labor unions and activists, retail workers in France earned the right to a day of …
Madewell’s Denim-Led Success
06 Friday Mar 2020
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It’s a little like A Star Is Born, but in the fashion industry. Whereas J.Crew remains the parent company of …
Consumers Are Learning How to Respond to Sales Strategies
04 Wednesday Mar 2020
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We previously wrote about some of the ethically questionable tactics that online retailers might use to get consumers to buy …
Amazon Returns Are Getting Easier—And More Environmentally Friendly
02 Monday Mar 2020
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Amazon is a lot of things to a lot of people, but one thing that it has never been able …
Retailers Revamp Staffing as Fewer Shoppers Visit Stores
27 Thursday Feb 2020
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To serve online or mobile shoppers, some retailers build bigger distribution centers or add more regional hubs. Others beef up …
Retail Tidbit: What If a Toy Catalog Could Talk? Walmart’s Videos Could Be Virtual Disrupters
24 Monday Feb 2020
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Toy unboxing videos serve a vast range of purposes for toy retailers. They engage consumers, enhance the brand’s appeal, and …
Chanel Slides Down to Aspen with a Pop-Up Boutique
20 Thursday Feb 2020
Posted in Chapter 08: Retail Locations
Tags
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Wealthy people love Aspen, Colo. The ski and snowboarding resorts, picturesque views, and clean air make the city a favorite …
They See You When You’re Shopping
18 Tuesday Feb 2020
Tags
Customer Buying Behavior, Customer Relationship Management, Customer service, Luxury, Online retailing, Powerfront
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When visitors to luxury brand websites put a product in their shopping cart, the retailer wants to respond right away, …