28 Wednesday Dec 2022
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Manolo Blahnik and Birkenstock may seem, at first glance, like they serve opposite segments of the broader high-end shoe market. …
21 Wednesday Dec 2022
Posted in Chapter 05: Customer Buying Behavior
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For years, we’ve been hearing about how consumers are prioritizing sustainability in the products they spend their hard-earned money on—and …
14 Wednesday Dec 2022
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Can suburban favorite Panera make it in the big city? We’re about to find out! The fast-casual restaurant chain, known …
07 Wednesday Dec 2022
Posted in Chapter 05: Customer Buying Behavior
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It’s been a rough economic year for many consumers, which has translated into a notably profitable economic year for the …
30 Wednesday Nov 2022
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By the end of 2022, Target expects to have lost some $600 million in profits, due to sticky-fingered thieves stealing …
23 Wednesday Nov 2022
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Recent years’ supply chain woes, especially in international production models, have been annoying to consumers, but they have been devastating …
16 Wednesday Nov 2022
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When companies merge, leaving a mega-corporation with no competitors, consumers suffer. The most recent example of this general capitalist truism …
09 Wednesday Nov 2022
Posted in Chapter 06: Retail Market Strategy
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More and more brands are incorporating environmental concerns into their business models, in response to consumer demand and also because …
02 Wednesday Nov 2022
02 Wednesday Nov 2022
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Hey, at least inflation is good for someone! That someone here is Kroger, the beloved Ohio-based grocery chain. More customers …
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