01 Wednesday Feb 2023
Posted in Chapter 15: Retail Communication Mix
Before the actual soccer matches of this year’s World Cup, Nike released a super fun and inventive—and long, at almost …
30 Monday Jan 2023
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Sustainable fashion is all the rage, and now fine jewelry may be getting in on the trend. Prada—the ultra-fancy, trend-setting …
25 Wednesday Jan 2023
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As we have recounted previously in these abstracts, Target was something of a game-changer when it came to introducing luxury, …
23 Monday Jan 2023
Posted in Chapter 15: Retail Communication Mix
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There is a growing market for content, and accordingly, a growing range of sources for such valuable offerings. Although the …
18 Wednesday Jan 2023
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It’s easy to dunk on some brand collaborations. Why in the heck is KFC collaborating with a bunch of hip …
16 Monday Jan 2023
Posted in Chapter 05: Customer Buying Behavior
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While on vacation, people often imagine what it would be like to live in their getaway location. Could they be …
11 Wednesday Jan 2023
Posted in Chapter 14: Retail Pricing
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Late at night, after a concert or party or other social event, have you ever thought to yourself, “I would …
09 Monday Jan 2023
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When McDonald’s announced the launch of its brand new, limited edition, adult-themed Happy Meals, customers quickly expressed how much they …
04 Wednesday Jan 2023
Posted in Chapter 18: Customer Service
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Carvana’s website offers a very simple, cool platform that allows shoppers to search for and buy used cars. Even cooler, …
02 Monday Jan 2023
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A year ago, the electric vehicle startup Rivian was celebrated as an industry “darling” and the next big competitor to …
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