In one of Red Bull’s most famous marketing stunts, the company went literally global: Felix Baumgartner (purposefully) fell to Earth …
Red Bull Goes Global… Literally
08 Wednesday Mar 2023
Why Are There So Relatively Few Vegan Options in U.S. Fast Food Restaurants?
06 Monday Mar 2023
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Dominos, Dunkin Donuts, Europe, McDonald's, Pizz Hut, Plant-based, Starbucks, U.S., Vegan
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In Europe, consumers who prefer to eat plant-based meals have abundant choices when they visit their local fast-food eateries. Whether …
Anti-Social Media: Lush and Some Other Companies Quit Facebook—Maybe for Good?
01 Wednesday Mar 2023
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In late 2021, acting on troubling information raised by a Facebook whistleblower, the British handmade cosmetics retailer Lush decided to …
For Better or For Worse, Robots Are Taking Over
27 Monday Feb 2023
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Are robots everywhere? At times, it certainly seems so, and the contemporary marketing environment is no exception. From the front …
IKEA is Becoming Circular: How Companies Are Extending Product Lifespans
22 Wednesday Feb 2023
Posted in Chapter 06: Retail Market Strategy
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“Reduce, Reuse, Recycle.” It’s a commonly repeated tagline, encouraging individual consumers to take action to reduce the waste they create …
Trusting Environmentally Safe Marketing Claims Remains Unsafe for Consumers
20 Monday Feb 2023
Posted in Chapter 06: Retail Market Strategy
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Costco advertises its Kirkland Albacore Tuna as “dolphin safe,” seeking to appeal to environmentally conscious and animal-loving consumers. Only this …
TikTok Social Listening: Chasing Virality
15 Wednesday Feb 2023
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TikTok is renowned for its data collection strategies. As it entered the mainstream in 2020, information about its data collection …
Uber Eats Put out a Halloween Film that’s Scarily Good
13 Monday Feb 2023
Posted in Uncategorized
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For the annual scare- and candy-fest, U.S. consumers now spend more than $10 billion each Halloween. It thus is no …
Independent Bookstores Find Renewed Success After the Pandemic
08 Wednesday Feb 2023
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In March 2020, many booksellers feared that the advent of the COVID-19 pandemic would ring a death-knell for independent bookstores. …
Here’s Why Hotels Want to Spy on You
06 Monday Feb 2023
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Hotels want to learn all about their guests—who you are, what you’re interested in, where you shop, what you like …
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