24 Monday Jun 2024
Posted in Chapter 05: Customer Buying Behavior
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The fashion industry by definition encounters constant shifts in consumer preferences—that’s what fashion is. But in recent years, a certain …
17 Monday Jun 2024
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A few times a year, I plan for and undertake a serious, challenging expedition. I prepare as anyone would: a …
10 Monday Jun 2024
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For every newly introduced security system, criminals seem to respond with more sophisticated workarounds. Theft has always been the greatest …
03 Monday Jun 2024
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Selling a product or service to a customer is very different from selling a corporate vision to an employee. And …
27 Monday May 2024
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Now, more than ever before, consumers are aware of the power they hold, and they want brands to walk the …
20 Monday May 2024
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Amazon’s ethos seems best summarized in series of buzzwords: Quicker! Cheaper! Better! While there remains some debate about the net …
13 Monday May 2024
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The Canadian tuxedo refers to the risky but sometimes fabulous fashion choice to put denim on top of denim. Not …
06 Monday May 2024
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What happens when an ethical brand gets bought by an international conglomerate? Anecdotal evidence suggests that such mergers often make …
29 Monday Apr 2024
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Dollar Tree, which owns the Family Dollar chain of discount stores, along with its own namesake stores, has posted a …
22 Monday Apr 2024
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The price of everything seems to be going up these days: gas, clothing, rent. With the costs of living skyrocketing, …